One of the best ways to get involved in more deals is to get on page one of Google. Think about it. When you go to buy something, you do your research online. When a competitor’s sales rep goes to talk to a CFO about managed services, where do you think they go for more information? Search Engine Optimization requires both expertise and consistent work. Our team delivers results using our proven process.
Search Engine Optimization
SEO requires different levels of effort depending on the level of competition in your market. We will develop a custom strategy to boost your search ranking for key search terms in the markets you serve. Optimizing your site for the search engine includes both on-page and off-page strategies. Beyond fine tuning the titles, headlines, and contextual content of pages on your website; we may also adjust the URL structure of each page on your site. Strategies may include: tweaking page titles, header tags, alternative image tags, URL’s. We'll also optimize your Google My Business pages.
Our Three-Tier Approach
The best SEO strategy is to take a three-tier approach that combines the above SEO tactics with regular content updates and social media posts:
On Page and Off Page Search Engine Strategies: The two strategies above help you optimize your site for Google.
Content Updates: Regularly adding custom content to your blog gives Google fresh content to index. more»
Social Media Posts: Every time you post to pages like Twitter, Facebook and LinkedIn these posts get indexed by Google providing multiple ways for people to find your dealership. These posts also create inbound links to your company website. more»
How You Benefit
1. SEO Puts Your Competitors' Sales Reps to Work For You
There are dozens if not hundreds of competitors' sales reps working in your market every day. They are talking about products, services and solutions that you sell, creating interested prospects. When these propsects go online to do research they will often contact other companies that they find in Google. Being on page one gives you the opportunity to get involved in competitive deals.
2. Boosts Your Crediblity
When you are talking to a prospect in today's market, chances are that they will visit Google during the sales process. What happens at this point is critical. If they search for "copiers" and you are highly visible on page one, it boosts your crediblity. If they don't see your dealership, you lose credibility potentially sabotaging your sales efforts.