Web Strategy

Only a fraction of your clients will ever visit your offices.  Virtually every client, prospect and future employee will visit your website.  The impression your company presents online is critical.  When you choose Dealer Marketing you get a partner committed to helping you create a professional online image that supports your business goals.

Professional Image 

If you want to be seen as a credible source of technology products and services you need to look and feel like a technology company.  When it comes to your online presence as a technology company the bar is set a little higher than other industries.  Prospects expect a technology company to look and feel like a high-tech organization.  If your dealership doesn’t meet this standard, prospects get nervous and it costs you sales.  Since many people first find your company online, you may never even know about the ones that click on your website and leave five seconds later.

Supporting Your Goals

As your dealership evolves into new service areas like managed I.T and new product areas like production print or telephony, your online marketing needs to support these new initiatives.  Many dealers have invested hundreds of thousands of dollars in new initiatives but not taken the time to make sure their marketing gets the word out.  We take the time to understand your business goals and initiatives.  This guides our strategy and design.  Our goal is to make sure that your current and prospective clients understand all of the ways you can help their business.

Never Outdated

Many dealership websites are woefully out-of-date.  Old design standards make you look dated, especially if your website does not display well on mobile devices.  Old content makes you feel behind the times to both your employees and your clients.  We help you make the right impression by making sure your website is always up-to-date.  This begins by building your site on a flexible platform that is easy to edit.  Then we back it up with managed marketing services to keep your content fresh, update your social media and get you on page one of Google.

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