Web Strategy

Only a fraction of your clients will ever visit your offices.  Virtually every client, prospect and future employee will visit your website.  The impression your company presents online is critical.  When you choose Dealer Marketing you get a partner committed to helping you create a professional online image that supports your business goals.

Professional Image 

If you want to be seen as a credible source of technology products and services you need to look and feel like a technology company.  When it comes to your online presence as a technology company the bar is set a little higher than other industries.  Prospects expect a technology company to look and feel like a high-tech organization.  If your dealership doesn’t meet this standard, prospects get nervous and it costs you sales.  Since many people first find your company online, you may never even know about the ones that click on your website and leave five seconds later.

Supporting Your Goals

As your dealership evolves into new service areas like managed I.T and new product areas like production print or telephony, your online marketing needs to support these new initiatives.  Many dealers have invested hundreds of thousands of dollars in new initiatives but not taken the time to make sure their marketing gets the word out.  We take the time to understand your business goals and initiatives.  This guides our strategy and design.  Our goal is to make sure that your current and prospective clients understand all of the ways you can help their business.

Never Outdated

Many dealership websites are woefully out-of-date.  Old design standards make you look dated, especially if your website does not display well on mobile devices.  Old content makes you feel behind the times to both your employees and your clients.  We help you make the right impression by making sure your website is always up-to-date.  This begins by building your site on a flexible platform that is easy to edit.  Then we back it up with managed marketing services to keep your content fresh, update your social media and get you on page one of Google.

 
 

Strategy

Your website is one of the most strategic parts of your business.  Whether you like it or not, it defines who you are.  Your business gets judged all day long by what you present online.  That’s why we take a very strategic approach to developing websites.
 

1. Understand Your Goals

The first step begins with an understanding of your business goals:
  • What are your revenue goals?
  • What new initiatives are you trying to launch?
  • What challenges are you facing in your dealership?
  • What dreams do you have for your business?
Our initial conversation will revolve around these issues.  This allows us to get a good feel for where you want to go.
 

2. Create a Strategy

The next step is to develop an online strategy.  Starting with your goals and challenges we brainstorm ways to align your online presence to support your business.  This often includes items like generating sales leads, cross selling current customers into managed services and recruiting great sales people.  We’ll present this strategy to you in a 45-minute online meeting.  This gives us a chance to discuss your vision.
 

3. Develop a Vision

The third step is to develop a vision for your website.  Following our strategic discussion we’ll put together a vision document that includes the goals, strategies and tactics for your website.  In addition to an outline of content, the vision will include call-to-action tactics to generate leads and a schedule to keep your site content fresh.

Get Started

Whether you need a new website or you would like a recommendation to improve your existing site, contact us now for a complimentary consultation.
 
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